레이블이 Google인 게시물을 표시합니다. 모든 게시물 표시
레이블이 Google인 게시물을 표시합니다. 모든 게시물 표시

2010년 1월 25일 월요일

WHAT BOYFRIENDS AND GIRLFRIENDS SEARCH FOR ON GOOGLE

구글 검색시에 추천 검색어 자동 완성이 드랍메뉴식으로 뜹니다.

여기에서 드러나는 추천 검색어의 검색 빈도를 통해 사람들의 검색어 패턴과 사고방식을 엿볼수 있는데요,

행동경제학을 연구하는 DAN ARIELY 가 이를 통해 남자와 여자의 차이를 뚜렷히 보여주는과를 보여주었습니다.


DAN ARIELY는 MIT 미디어랩과 슬론 경영대학원의 행동경제학 전공 교수로,

상식밖의 경제학이라는 책을 냈었습니다.


498fcd6000bd2.jpg

이미지출처 : blog.joins.com



source : http://www.predictablyirrational.com/?p=704


You know how Google sometimes “predicts” what you might be searching for by giving you a little drop down menu of suggested search queries? These suggestions, of course, are based on what other users frequently search. So I tried teasing out some gender differences. Look at the pictures below.


boyfriend togirlfriend to

This shows Google’s remarkable power as a source of data on a range of human behaviors, emotions, and opinions. It gives us insights into what people might care the most about concerning a given topic. When people search a particular political leader, what are their main concerns? What are people secretly guilty about? For better or for worse, Google’s obsession with collecting and refining data has given us a window into each other’s fascinating and telling curiosities.



Is Google Suggest Useful for Market Research?

But back to usefulness. A number of people in the comments to the blog post wondered:

  • “A really clever use of a product for research purposes.”
  • “Google is becoming a new metric of social behavior studies.”
  • “A fabulous means for research”
  • “There must be a way for someone to do marketing research using Google auto complete. Interesting, I may try it one day.”


2009년 11월 18일 수요일

구글 CEO가 생각하는 5년 뒤의 웹 세상



 @Gartner Symposium/ITxpo Orlando 2009

  • 앞으로 5년 뒤에는 인터넷은 중국어 컨텐츠가 지배할 것이다.
  • 현재의 10대 들이 바라는 웹의 형태가 5년 뒤의 웹의 모델이다.  그들은 앱과 앱 사이를 아무런 거리낌 없이 넘나들고 있으며, 서비스 역시 쉽게 바꾼다.
  • 5년 뒤의 컴퓨터는 현재 보다 훨씬 많은 일을 할 수 있을 것이다.
  • 초고속 통신망 인프라가 더욱 확대되어 TV, 라디오와 같은 대용량의 데이터를 처리하고 이용하는데 아무런 불편함이 없어질 것이다.
  • 구글은 유튜브에서 많은 돈을 벌어들이게 될 것이고, 컨텐츠의 중심도 비디오로 넘어갈 것이다.
  • 실시간 정보의 중요성이 증대될 것이며, 구글 역시 실시간 정보검색 기능을 강화할 것이다.
  • 페이스북과 트위터와 같은 회사들이 많이 나올 것이며, 실시간 웹 서비스 회사들도 많아질 것이다 (이거는 구글의 바램이 아닐지, 춘추전국시대를 바라는 ...)  
  • 5년 뒤에는 전통적인 컨텐츠 제공자(신문, 방송, 잡지 등) 보다 사용자가 만들어낸 정보들이 훨씬 많아지고, 더 많이 소비하는 체제가 확고해지는 근본적인 변화가 가시화 될 것이다. 그러므로, 이런 정보들에 랭킹을 어떻게 매기고, 선별을 할 것인가가 가장 중요하며, 구글은 이 문제를 해결하는 것을 가장 중요한 과제로 생각하고 있다.
  • 구글 크롬 운영체제를 장착한 넷북이 2010년에는 출시가 될 것이며, 여기에는 HTML5 로컬 캐슁 기능이나 오프라인 사용이 원활하게 지원될 것이다.


2009년 10월 10일 토요일

A Library to Last Forever

A Library to Last Forever

Published: October 8, 2009
Mountain View, Calif.

“THE fundamental reasons why the electric car has not attained the popularity it deserves are (1) The failure of the manufacturers to properly educate the general public regarding the wonderful utility of the electric; (2) The failure of [power companies] to make it easy to own and operate the electric by an adequate distribution of charging and boosting stations. The early electrics of limited speed, range and utility produced popular impressions which still exist.”

This quotation would hardly surprise anyone who follows electric vehicles. But it may be surprising to hear that in the year when it was written thousands of electric cars were produced and that year was nearly a century ago. This appeared in a 1916 issue of the journal Electrical World, which I found in Google Books, our searchable repository of millions of books. It may seem strange to look back a hundred years on a topic that is so contemporary, yet I often find that the past has valuable lessons for the future. In this case, I was lucky — electric vehicles were studied and written about extensively early in the 20th century, and there are many books on the subject from which to choose. Because books published before 1923 are in the public domain, I am able to view them easily.

But the vast majority of books ever written are not accessible to anyone except the most tenacious researchers at premier academic libraries. Books written after 1923 quickly disappear into a literary black hole. With rare exceptions, one can buy them only for the small number of years they are in print. After that, they are found only in a vanishing number of libraries and used book stores. As the years pass, contracts get lost and forgotten, authors and publishers disappear, the rights holders become impossible to track down.

Inevitably, the few remaining copies of the books are left to deteriorate slowly or are lost to fires, floods and other disasters. While I was at Stanford in 1998, floods damaged or destroyed tens of thousands of books. Unfortunately, such events are not uncommon — a similar flood happened at Stanford just 20 years prior. You could read about it in The Stanford-Lockheed Meyer Library Flood Report, published in 1980, but this book itself is no longer available.

Because books are such an important part of the world’s collective knowledge and cultural heritage, Larry Page, the co-founder of Google, first proposed that we digitize all books a decade ago, when we were a fledgling startup. At the time, it was viewed as so ambitious and challenging a project that we were unable to attract anyone to work on it. But five years later, in 2004, Google Books (then called Google Print) was born, allowing users to search hundreds of thousands of books. Today, they number over 10 million and counting.

The next year we were sued by the Authors Guild and the Association of American Publishers over the project. While we have had disagreements, we have a common goal — to unlock the wisdom held in the enormous number of out-of-print books, while fairly compensating the rights holders. As a result, we were able to work together to devise a settlement that accomplishes our shared vision. While this settlement is a win-win for authors, publishers and Google, the real winners are the readers who will now have access to a greatly expanded world of books.

There has been some debate about the settlement, and many groups have offered their opinions, both for and against. I would like to take this opportunity to dispel some myths about the agreement and to share why I am proud of this undertaking. This agreement aims to make millions of out-of-print but in-copyright books available either for a fee or for free with ad support, with the majority of the revenue flowing back to the rights holders, be they authors or publishers.

Some have claimed that this agreement is a form of compulsory license because, as in most class action settlements, it applies to all members of the class who do not opt out by a certain date. The reality is that rights holders can at any time set pricing and access rights for their works or withdraw them from Google Books altogether. For those books whose rights holders have not yet come forward, reasonable default pricing and access policies are assumed. This allows access to the many orphan works whose owners have not yet been found and accumulates revenue for the rights holders, giving them an incentive to step forward.

Others have questioned the impact of the agreement on competition, or asserted that it would limit consumer choice with respect to out-of-print books. In reality, nothing in this agreement precludes any other company or organization from pursuing their own similar effort. The agreement limits consumer choice in out-of-print books about as much as it limits consumer choice in unicorns. Today, if you want to access a typical out-of-print book, you have only one choice — fly to one of a handful of leading libraries in the country and hope to find it in the stacks.

Readers' Comments

I wish there were a hundred services with which I could easily look at such a book; it would have saved me a lot of time, and it would have spared Google a tremendous amount of effort. But despite a number of important digitization efforts to date (Google has even helped fund others, including some by the Library of Congress), none have been at a comparable scale, simply because no one else has chosen to invest the requisite resources. At least one such service will have to exist if there are ever to be one hundred.

If Google Books is successful, others will follow. And they will have an easier path: this agreement creates a books rights registry that will encourage rights holders to come forward and will provide a convenient way for other projects to obtain permissions. While new projects will not immediately have the same rights to orphan works, the agreement will be a beacon of compromise in case of a similar lawsuit, and it will serve as a precedent for orphan works legislation, which Google has always supported and will continue to support.

Last, there have been objections to specific aspects of the Google Books product and the future service as planned under the settlement, including questions about the quality of bibliographic information, our choice of classification system and the details of our privacy policy. These are all valid questions, and being a company that obsesses over the quality of our products, we are working hard to address them — improving bibliographic information and categorization, and further detailing our privacy policy. And if we don’t get our product right, then others will. But one thing that is sure to halt any such progress is to have no settlement at all.

In the Insurance Year Book 1880-1881, which I found on Google Books, Cornelius Walford chronicles the destruction of dozens of libraries and millions of books, in the hope that such a record will “impress the necessity of something being done” to preserve them. The famous library at Alexandria burned three times, in 48 B.C., A.D. 273 and A.D. 640, as did the Library of Congress, where a fire in 1851 destroyed two-thirds of the collection.

I hope such destruction never happens again, but history would suggest otherwise. More important, even if our cultural heritage stays intact in the world’s foremost libraries, it is effectively lost if no one can access it easily. Many companies, libraries and organizations will play a role in saving and making available the works of the 20th century. Together, authors, publishers and Google are taking just one step toward this goal, but it’s an important step. Let’s not miss this opportunity.

http://www.nytimes.com/2009/10/09/opinion/09brin.html?_r=1&partner=rss&emc=rss

2009년 7월 6일 월요일

Korea OpenSocial Keynote


Korea OpenSocial Keynote by Mickey Kim @June.09

사례>
http://directory.opensocial.org
http://hi5.com
iGoogle, Google Friend Connect, Google Wave

Lane Liabraaten - OpenSocial product manager  "좋은 오픈소셜app은 현지에서 나온다."

Chris Schalk - Developer Advocate
http://code.google.com/events/io/

OpenSocial apps Monetizing
1. Advertisement
2. Virtual Goods : Item 구입과 같은 추가행동
3. Offers : 설문지, 회원가입 등 행동
4. Subscription : 월정액 등
5. Brand Marketing

Market size : $500-$700 million per year

한국의 OpenSocial
http://www.idtrail.com : 안철수연구소 아이디테일
http://widgetbank.daum.net
http://www.paran.com
http://www.sayclub.com
http://www.nexon.com : nexon 별
http://www.cyworld.com : 싸이apps


어떻게 한국에서 건강한 ecosystem을 만들것인가를 고민해야.