WHAT BOYFRIENDS AND GIRLFRIENDS SEARCH FOR ON GOOGLE

구글 검색시에 추천 검색어 자동 완성이 드랍메뉴식으로 뜹니다.

여기에서 드러나는 추천 검색어의 검색 빈도를 통해 사람들의 검색어 패턴과 사고방식을 엿볼수 있는데요,

행동경제학을 연구하는 DAN ARIELY 가 이를 통해 남자와 여자의 차이를 뚜렷히 보여주는과를 보여주었습니다.

DAN ARIELY는 MIT 미디어랩과 슬론 경영대학원의 행동경제학 전공 교수로,

상식밖의 경제학이라는 책을 냈었습니다.

이미지출처 : blog.joins.com

source : http://www.predictablyirrational.com/?p=704

You know how Google sometimes “predicts” what you might be searching for by giving you a little drop down menu of suggested search queries? These suggestions, of course, are based on what other users frequently search. So I tried teasing out some gender differences. Look at the pictures below.

This shows Google’s remarkable power as a source of data on a range of human behaviors, emotions, and opinions. It gives us insights into what people might care the most about concerning a given topic. When people search a particular political leader, what are their main concerns? What are people secretly guilty about? For better or for worse, Google’s obsession with collecting and refining data has given us a window into each other’s fascinating and telling curiosities.

Is Google Suggest Useful for Market Research?

But back to usefulness. A number of people in the comments to the blog post wondered:

• “A really clever use of a product for research purposes.”
• “Google is becoming a new metric of social behavior studies.”
• “A fabulous means for research”
• “There must be a way for someone to do marketing research using Google auto complete. Interesting, I may try it one day.”