2009년 5월 31일 일요일

日대학, 출석 체크 위해 아이폰 지급


 일본의 명문 아오야마 가쿠인 대학이 무단결석하는 학생들을 찾아내기 위해 3G 아이폰을 동원했다.

이 대학 사회정보학 과정에 다니는 학생 550명은 학교로부터 아이폰을 지급받고 있다.

이 아이폰은 수업 자료와 강의 비디오, 시험 등을 전달하는 교육 수단이 될 뿐만 아니라 GPS를 탑재해 학생의 소재를 자동적으로 파악하게 해주는 다목적 기능을 갖고 있다.

대학 측은 무단결석 하는 학생들이 친구에게 아이폰을 줘서 대리출석 할 수 있는 가능성도 있지만, 개인 정보와 이메일이 잔뜩 들어 있는 아이폰을 기꺼이 내주려 하지는 않을 것이라고 말했다.

일본에서 학교를 졸업하기 위해서는 출석률이 중요하기 때문에 학생들은 결석시 친구에게 부탁해 출석카드를 대신 제출하게 하거나 출석 호명시 대리 답변을 해달라고 하는 경우가 종종 있다.

대학은 학생들에게 아이폰을 지급하기 위해 이달 초 아이폰 독점 판매업체인 소프트뱅크와 계약을 맺었다.

일본 대학에서 이렇게 대규모로 아이폰이 사용되기는 처음이다.

스탠퍼드대, 듀크대 등 일부 미국 대학들도 캠퍼스 내에서 다목적으로 아이폰을 사용하고 있다.

(도쿄 AP=연합뉴스) kjh@yna.co.kr

http://news.hankyung.com/200905/2009053010668.html

 

우리도 좀 어떻게 안되겠니...

2009년 5월 30일 토요일

영원한 것은 아무 것도 없다 / 법정스님

이 세상에서 영원한 것은 아무 것도 없다.
어떤 어려운 일도
어떤 즐거운 일도 영원하지 않다.

모두 한 때이다.
한 생애를 통해서 어려움만 지속된다면
누가 감내하겠는가.
다 도중에 하차하고 말 것이다.

모든 것이 한때이다. 좋은 일도 그렇다.
좋은 일도 늘 지속되지는 않는다.
그러면 사람이 오만해진다.
어려운 때일수록 낙천적인 인생관을 가져야 한다.

덜 가지고도 더 많이 존재할 수 있어야 한다.
이전에는 무심히 관심 갖지 않던 인간 관계도
더욱 살뜰히 챙겨야 한다.
더 검소하고 작은 것으로써 기쁨을 느껴야 한다.

우리 인생에서 참으로 소중한 것은
어떤 사회적인 지위나 신분, 소유물이 아니다.
우리들 자신이 누구인지를 아는 일이다.


- 법정스님/무소유의 삶과 침묵 중에서 -

2009년 4월 12일 일요일

코넬식 노트 필기법

[원문 : http://choboweb.com/trackback/613]


클래식 하지만 가장 효율적인 강의 노트 정리법으로 알려진 방식이 바로 코넬식 노트 필기법인데요. 노트를 정리하면서 복습을 통한 학습효과를 얻을수 있고, 나중에 나만의 요약으로 시험 준비까지 빠르게 할 수 있기때문에 특히 대학생이나 직장인 분들에게 아주 유용합니다.

몇년전 블로그를 처음 시작하면서 허접하나마 코넬식 노트 필기법에 대해 간단히 소개한적이 있어는데.. 지금은 자료가 다 날아간 관계로 자세한 내용은 아래 링크를 참조해 주세요.. ;;

[학습] 코넬노트와 메모습관으로 경쟁력을 높여라 !!! by Detail Box

코넬식 노트 필기법 by 건축쟁이네

2008-11-17_160329
[이미지 출처 : Detail Box]


그 리고 이 코넬식 노트를 PDF로 제공하는곳이 새단장 했는데요. 코넬 스타일의 기본인 Blank 외에 Ruled와 Graph 스타일도 지원하네요. 제목 영역에 이름과 강좌내용, 날짜 넣는것도 지원하지만.. 제목은 그때그때 상황에 맞춰 채우는게 더 효과적이라 그냥 공란으로 남기고 인쇄하셔도 상관없습니다.

Cornell Method PDF Generator

2008-11-17_160959


PDF 결과물은 이런 형식으로 보이네요. 펀치 구멍을 잘 연결해서 들고 다니면 간편 할 것 같습니다.. 그럼 오늘도 열공하세요.. ^_^

2008-11-17_161308



ps) 최근에 어느 네이버 블로거님이 약 2년전에 작성한 제 글을 원본 이미지까지 포함하여 보관하고 계신것을 발견했습니다. 원글 소스까지 밝혀주셔서 얼마나 고마웠던지.. ^_^


효과적인 코넬식 노트 정리법

Lifehacker에 코넬식 노트 정리에대해 자세하게 나왔네요.

전 공부하는 학생은 아니지만, 도움이 되실만한 분들이 있을것같아 간략히 옮겨봅니다.

일단 노트의 레이아웃을 살표보면 다음과같은데요..


cornell-layout (by HyunOkjoo)


 Notes : 강의 내용을 적는곳입니다. 자기만의 약어나 심볼, 리스트를 최대한 활용해서 빠른 시간안에 중요한 강의 내용을 빠짐없이 적을수있도록합니다. 가능한 빈공간을 많이 남겨둬서 나중에 시간이될때 미진한 내용을 채울수있도록합니다.

Cues : 강의가 끝나고 노트를 재검토하면서 머리속에 떠오르는 메인아이디어, 질문등 기억에 도움이될만한 내용들을 채워넣습니다. 나중에 시험공부할때 이걸 보면서 Notes 섹션에 기록하지 못했던 여러가지 연관 내용들을 기억해낼수있습니다.

Summary : 역시 강의가 끝나고 노트를 다시 보면서, 노트 내용을 요약하는 한두개의 문장을 적어 놓습니다.

아래는 이런식으로 기록한 샘플입니다.



sample-cornellnotes-thumb (by HyunOkjoo)


 이제 시험 공부를해야할때가 오면, 일단 노트 섹션만을 읽으면서 공부합니다. 어느정도됐으면, 노트 섹션을 가리고 왼쪽의 Cue섹션에 나와있는 아이디어나 질문등을 보면서 노트의 내용을 최대한 머리속으로 재구축합니다. 그리고 마지막 순간에는 Summary 섹션의 요약을 보면서 정리하는거죠.

결론적으로, 시험때가 닥쳐서 시험 요약을하는게 아니라, 강의를 들으면서 바로바로 시험 준비를 할수있게 만들어주는게 이 노트 정리의 묘미입니다.

아래에는 이러한 노트를 구할수있는 링크입니다. 프린트해서 쓰시면되겠습니다.

PDF로 만들기

마이크로소프트 워드 템플릿

2009년 3월 31일 화요일

Musicovery.com

Musicovery (http://musicovery.com)는 Music 과 Discovery 의 합성어로

장르나 뮤지션들의 관계에 따라 곡들을 마인드맵 그리듯이 지도를 그려 랜덤하게 틀어주는 스트리밍을 제공합니다. interactive web radio 라고도 합니다.

 

 

 

특이한점은 기분에 따라 노래를 분류한다는 것인데 이를 mood pad technology라 합니다.

energetic, dark, calm, positive 네가지 중 선택하여 좀더 직관적으로 기분에 맞는 노래를 들을 있습니다.

Mood pad techn

 


사이트 접속시 나오는 위젯의 MENU에는 다음과 같은 기능들이 있습니다.

Favorite songs/artists ; 나오는 곡이 무엇인지 스크랩

Hits ; 히트곡만 틀음

Discovery ; less popular artists 나 popular artists의 live

Mood ;  energetic, dark, calm, positive

Dance ; 재생중인 곡의 템포를 표시하거나, 템포의 정도에 따른 선곡 가능

Decade

Genre

Quality ; Lo-fi / Hi-fi(유료)

무료와 유료서비스(2 €/month)의 차이는 다음과 같습니다.

 

Download는 제공하지 않고, 무료로 streaming 되는 것을 들은 후 iTunes와 Amazon, eBay에서 구매할 수 있게 하였습니다.

 

2006년 11월 런칭한 Musicovery와 비슷한 서비스를  Last.fm, Pandora 에서 제공하고 있는데 liveplasma 의 제작자 Frederic Vavrille가 만들어서 서로 비슷비슷한 모습들을 띄고 있다고 합니다. Pandora는 US에서만 접속가능하군요..

ref


 

 

Musicovery의 business model은 4가지로 구분해 볼 수 있습니다.

 

1. Commisions

– iTunes store , e-bay, Amazon

2. Premium services

– subscription to website premium service – The website propose you to design your own music universe by subscribing to an account that can imply fees

3. Advertising

– advertisings on the right side of the sight are changing frequently - Google

4. Customer data selling

 – Customer data collected through favorites system are sold as marketing researches - The model of the website is to rate musics. Those ratings can be collected in a database and sold as customer information

 

 

Musicovery has a two-tiered business model, offering a slightly scaled down version for free while the premium version will set you back about $4 per month. The advertising is pretty invasive but will that be enough to get people to pay the subscription cost?  

ref


 

단점으로는 적은 음원수와 검색을 지원하지 않는점을 들 수 있습니다.

 

2000년대 초반에 음원의 저작권이 음악산업에서의 hot 한 주제였다면, 이제는 어떻게 제공할 것인가가 중요한 것 같습니다. 국내의 디지털음원 산업도 이처럼 유저들에게 색다른 value를 줄 무엇인가를 찾아야 할 것입니다.

 

추가적으로 3G/Symbian Nokia phone 과 Wii 에서 사용 가능하다는 것에서 앞으로 portable 음악산업이 단순한 mp3p를 넘어 어떤 모습을 띄게 될지도 주목해보아야겠습니다.

ref

 

2009년 2월 6일 금요일

twitter 의 Business Model

트위터를 시작했습니다!

twitter.com/inllz

 

트위터는 140자 이내로 글을 올릴수 있는 마이크로 블로그 서비스입니다.

 

 

 

 

트위터의 수익모델은 무엇일지?

 

 

트위터가 시작된지 꽤 되었고, 이미 수익모델들이 몇개나마 확립되지않았을까하는 생각에 찾아보기 시작했습니다.

 

 

 

먼저 Mahalo.com 의 CEO인 Jason은,

트위터의 BM으로 피드광고와 SMS광고, 유료버전출시 등을 이야기하고 있습니다.

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읽어보기

 

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twitAD Founder의 댓글이 눈에띄네요^^

twtiAD는 구글애드센스와 비슷하게, 트위터 사용자에게 자신 페이지의 배경화면을 원하는 배경으로 깔아주고, 구독수에 따라서 가격이 정해지게 됩니다. twitAD는 그 과정에서 5%의 수수료를 챙기게되구요.

 

여기에서 더 나아가서,

기부로 까지 이어지게 할 수 있는 adCause도 생겼습니다.

 

 

 

IconFactory 에서는 MAC/아이폰용 어플인 Twitterrific을 만들어서,

광고를 보면 무료로, 안보면 $14.95를 내는 쉐어웨어 형태로 제공하여 돈을벌고 있습니다.

2008년 앱스토어의 SNS App 중 5위를 기록했습니다.

 

 

 

다른 유명 블로거인  Melissa Chang  는,

affiliate program 과 API 에코시스템, 모바일에서의 BM 등을 이야기합니다.

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10 ways that Twitter could make money quickly

읽어보기


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트워터는 아직까지 scale을 늘리고 있는 중이고, 앞으로 다양한 BM들을 보여주리라 기대됩니다. 특히 모바일2.0시대에서 SNS 시장이 기대되는 가운데,

 

미니블로그를 표방한 프렌드피드를 비롯해 자이쿠(구글 인수).. 사에서

위터가 어떤 위치를 차지하게 될 것인지도 지켜봐야할 것 같습니다.

 

 

 우리나라에서의 이와 비슷한 개념의 tossi, me2day, playtalk 등도 앞으로의 향방이 주목됩니다. 하지만 이러한 서비스가 일대일의 커뮤니케이션인듯 하지만 사실은 다수와 다수의 멀티커뮤니케이션이라는 점을 생각해보면, 싸이월드에서 '비밀이야' 기능이 중요해진 것에서 알 수있듯이 우리나라의 정서와는 맞지 않는 부분이 있지 않은가도 생각이됩니다.

 

cf. link; [Web2Expo] 트위터 (Twitter) 창업자 Jack과의 만남

2009년 1월 15일 목요일

George Bush's 20 worst moments

 

 

1) No WMDs

    이라크 전쟁 발발 원인인 ‘대량살상무기’는 없었다

Mr Bush built his entire case for war on the claim that Saddam Hussein possessed weapons of mass destruction. However, he chose to ignore conflicting evidence and forever undermined not only his presidency, but the reputation of US intelligence agencies and his country in much of the world.

 

2) "Brownie, you're doing a heck of a job" 

     재앙 대책 본부장이 거대 태풍 ‘카트리나’예측에 실패했음에도 불구하고

     그를 감싸준 부시의 멘트

Mr Bush could not control the weather, but he had control in naming the director of FEMA, the agency in charge of disaster mitigation. His appointee, Mike Brown, was woefully underprepared and failed to facilitate proper aid to the stranded victims of Hurricane Katrina. Despite his tragic miscues, Mr Bush famously told his pall "Brownie, you're doing a heck of a job."

 

3) No Post-War Plan for Iraq

    이라크 전쟁은 다시 없다 ‘허언’

The outgoing president achieved his goal of ousting Saddam Hussein but had little planned for a destabilised post-Saddam Iraq. After six years, thousands of military casualties, an untold amount of Iraqi civilian deaths, and hundreds of billions of dollars spent, the war is still not over.

 

4) Permitting Torture

    물 고문 등 각종 고문 허용

By stating that the Geneva Convention did not apply to "enemy combatants," Mr Bush paved the way for waterboarding, attack dogs, and other draconian interrogation tactics that will forever be associated with his presidency.

 

5) Ignoring Pre-9/11 Terror Memo

    9.11 테러 경고메시지 무시

Just weeks before 9/11, while spending a holiday at his ranch in Crawford, Texas, Mr Bush received a memo from the CIA entitled, "Bin Laden Determined To Strike in US". While the President cannot respond to every single threat presented to the country, the timing and nature of this particular warning will forever blight his legacy.

 

6) "Mission Accomplished"

    없는 무기 찾으려 전쟁 일으키고도 “임무 완료”라 평가

Mr Bush's bombastic declaration of victory in Iraq while aboard an aircraft carrier in May 2003 was premature to say the least: the vast majority of war casualties have occurred since the unfurling of the "mission accomplished" banner. He has admitted this was one of his biggest mistakes.

 

7) Entering Iraq without a UN mandate.

    UN 승인 없이 이라크 진공

After months of deliberation, the UN Security Council could not come to an agreement over the proposed invasion of Iraq. Mr Bush impatiently led a "coalition of the willing" into the country and his decision is still considered by the UN to be illegal.

 

8) Insisting there was a link between Saddam Hussein and al-Qaeda

    사담 후세인과 알카에다의 ‘억지’ 연관성 주장

Mr Bush aimed to strengthen his case for war by linking the perpetrators of 9/11 to Saddam Hussein. As of today there is little to no evidence supporting his claim.

 

9) Failing to capture Osama bin Laden

    오사마 빈라덴 체포 실패

After 9/11, Mr Bush's primary goal was to capture al-Qaeda leader Osama bin Laden. More than seven years have passed and the only evidence of Bin Laden is a series of grainy video tapes taunting Mr Bush and the United States.

 

10) Abandoning the Kyoto Protocol

      자국 산업체 보호하려 환경조약은 ‘교토의정서’ 반대

In 2001, Mr Bush refused to sign the Kyoto Protocol, a treaty that requires participating countries to lower their greenhouse gas emissions. He cited its effect on the economy, but the auto industry is already on the brink and global climate change is a real problem. Even merely as a sign of intent, his signature would have been helpful.

 

11) Refusing to let Katrina ruin his holiday

      태풍 ‘카트리나’로 미국 곳곳에서 피해 속출했을 때, 부시는 연일 ‘휴가중’

Hurricane Katrina hit towards the end of a long summer holiday for Mr Bush. His immediate response was not to view the damage personally, but at five miles high through the window of Air Force One on his way back to Washington.

 

12) Underestimating the cost of the war

     이라크 전쟁 소요비용 ‘과소평가’

Like a contractor's ever-inflating estimates of a home renovation, Mr Bush's original $50-$60 billion price tag on the Iraq war sounds like a steal now. The current cost is closer to $600 billion.

 

13) Lack of body armour for US troops

      예산 부족으로 파병 병사들에게 갑옷 지급 미루다

Due to the budget constraints of an expensive war, many US troops lacked proper armour for the challenges in Iraq. There have been reports of families turning to eBay to purchase protective gear for their sons and daughters stationed in the Middle East.

 

14) Failure to include Louisiana's coastal parishes in state of emergency plan

      태풍 ‘카트리나’ 최대 피해지역만 제외한 ‘앙꼬없는’ 태풍경보발령

On August 27, 2005, two days before Hurricane Katrina hit, President Bush declared a state of emergency for parts of Louisiana, Alabama, and Mississippi. Not included on that list were the coastal areas of Louisiana that included New Orleans, the city hit hardest by Katrina.

 

15) Tax cuts for the wealthy

      부호만을 위한 세금 감면정책

Believing wealthy Americans would take their fortunes to tax shelters, Mr Bush granted large tax cuts to keep their cash in the US. Critics contend it disproved the trickle down theory, as the economy headed into recession.

 

16) Losing focus on Afghanistan

      ’줏대없는’ 아프가니스탄 정책

The early campaign in Afghanistan was relatively successful. Rather than continuing the effort there however, Mr Bush quickly switched focus to Iraq. Many, including President-Elect Barack Obama, believe that a greater presence in Afghanistan would be more effective in the war on terror.

 

17) Limiting stem cell research

      배아줄기세포 연구 제한

One of President Bush's earliest decisions was to restrict the research of embryonic stem cells. These types of studies have shown tremendous results in lab rats (such as reversing the course of Parkinson's in the rodents). Humans will have to wait for his policy to be annulled before seeing any benefits.

 

18) Appointment and backing of Alberto Gonzales

      능력있는 인재보다 ‘인맥’ 내세운 앨버토 곤잘러스 법무부 장관 인사

Mr Bush appointed an old Texan friend Alberto Gonzales as his Attorney General after the resignation of John Ashcroft. Widely criticised as a sycophantic foil to "Dubya", Mr Gonzales oversaw questionable US attorney dismissals and the NSA's warrantless wiretapping before eventually resigning. Along with Mike Brown, Alberto Gonzales is an example of Mr Bush's perceived penchant for surrounding himself with "yes men" rather than qualified individuals.

 

19) Awarding lucrative Iraq reconstruction contracts to Halliburton

 이라크 전쟁 발발 후 최대 다국적 석유 기업 핼리버튼사(社)에 이라크 사업 계약관련 수주

Halliburton, Vice President Dick Cheney's old employer, received a large reconstruction contract in Iraq shortly after the onset of the war. Rumours of it not having to bid are unfounded, but claims of a conflict of interest remain. In addition, their exportation of the country's oil has been a largely unsuccessful endeavour.

 

20) Warrantless Wiretapping

      9.11테러 이후 ‘무선 도청’방식 승인

Shortly after 9/11, President Bush authorised the warrantless wiretapping of certain telephone calls for the sake of national security. Eavesdropping would often top most Presidents' list of reprehensible acts but Mr Bush, supported by Congress, contended that it helped keep America safe.

 

By Nick Greene in Washington

 

 

 

1주일 후면 임기를 마치고 집으로 돌아가는 부시.

기사를 보고나서 잘한 점을 생각해보려했는데, 안타깝게도 딱히 생각나는 것이 없군요

2009년 1월 1일 목요일

Stay Hungry, Stay Foolish

 

This is the text of the Commencement address at Stanford University by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

 

 

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

 

 

The first story is about connecting the dots.

 

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

 

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

 

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

 

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

 

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

 

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

 

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

 

 

My second story is about love and loss.

 

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

 

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

 

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

 

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

 

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

 

 

My third story is about death.

 

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

 

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

 

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

 

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

 

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

 

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

 

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

 

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

 

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

 

Stay Hungry. Stay Foolish.

 

Thank you all very much.

 

 

 

계속 갈망하라 . 여전히 우직하게

2009.1.1