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Define Your Company's Purpose in a Sentence

Great companies have a single purpose that drives them toward success.
That purpose is simple, straightforward, and no longer than a sentence.
For example,

Google's is "We organize the world's information and make it universally accessible and useful,"
and ING Direct's is "We lead Americans back to savings.

This is not a tag line but a single idea that defines the company's reason for existing. Discover what your company is best at and put it into a sentence. Don't settle with being the middle of the road, but strive to be the most responsive, most colorful, or most focused. Then, make sure that everyone in your company knows that sentence and uses it to drive success.

Hills Like White Elephants - Hemingway / Volcano - Demian Rice

Hills Like White Elephants - Ernest Hemingway

http://en.wikipedia.org/wiki/Hills_Like_White_Elephants

Volcano - Demian Rice

소통되지 못하는 것들에 대하여.

MOT newmix cover ver.

Don't hold yourself like that
You'll hurt your knees
I kissed your mouth and back
But that's all I need
Don't build your world around volcanoes melt you down

What I am to you is not real
What I am to you you do not need
What I am to you is not what you mean to me
You give me miles and miles of mountains
And I'll ask for the sea

Don't throw yourself like that
In front of me
I kissed your mouth your back
Is that all you need?
Don't drag my love around volcanoes melt me down

What I am to you is not real
What I am to you you do not need
What I am to you is not what you mean to me
You give me miles and miles of mountains
And I'll ask for what I give to you
Is just what i'm going through
This is nothing new
No no just another phase of finding what I really need
Is what makes me bleed
And like a new disease she's still too young to treat
Volcanoes melt me down
She's still too young
I kissed your mouth
You do not need me